Your logo is arguably the most important brand asset, that is used across all mediums and company communications. It symbolizes the essence of your brand, so you should continue making small tweaks and updates to your logo as your company grows and changes.
Even large companies with iconic logos like Google and Apple make periodic adjustments to their logos to maintain a modern look. Minor changes to upgrade your logo’s color, font, and layout can really upgrade your overall branding.
Update business cards and print materials
If you’ve been using the same business cards since your company launched five years ago, it’s probably time for an update. Keeping your business’s print materials updated and fresh is much more appealing to clients and customers.
A consistent, polished look is necessary across all platforms where your brand is present. Make sure all brochures, flyers, cards, and signage still represent who your brand is and where you want to be in 2022.
Brand your social media pages
If you haven’t already created social media pages for your business, it is a definite MUST. Even if you feel social media is not relevant to your audience or business, setting up a Facebook and Instagram page is still helpful for customers trying to learn more about your company and stay in the loop.
Extend your branding to social media by curating posts that match your aesthetic - bright and friendly, sleek and dramatic - whatever it is keep the overall feel in line with your brand.
Use professional photos
Images are a big component in branding. Photos of your staff, clients, workplace, products, or projects are an excellent tool for showcasing who you are and what you do. Visuals have a big impact on people, and customers want to see a real depiction of your company and products.
Upgrading the iPhone photos on your website or Instagram to professionally done photos will give your brand a more polished look.
Logo Los Angeles is a professional logo and branding agency dedicated to helping your business grow in 2022. Reach out to us with any questions about logo design, we’d love to help your company rebrand and get ready for the new year.