The Importance of Logo and Branding Your Los Angeles Business
If you’re starting a business – a logo and branding may not be at the top of your “to do” list. Maybe it should be though. If you want your business to stand out in the digital world, logo and branding are key.
To better understand the importance of business logos and branding your Los Angeles business, it’s a good idea to touch base on the definition of the terms - logo and branding. Because the two words often go hand in hand, some think they are one and the same. They are not. But, they are interconnected.
A logo is a symbol or graphic mark used to build public recognition. Branding is an entire toolbox of communication and marketing techniques that distinguish a business from its competitors. If successful, both create a lasting impact in customers’ minds
Why are Logos and Branding so Imperative?
If you ask a logo and branding business why it’s such a big deal to incorporate their service, you are likely to hear, “Because you’ll fail without it.”
While it is true – if you’re in business, you’d better have a logo – here’s why…
Especially in the digital age we live in, a logo is much more than graphical representation. Ideally, a logo and brand identification work together with color scheme, font settings, and the graphic design to provide a visual of what your brand is all about.
From the soap you shower with or the household cleaner you use to the cereal you pour your milk into; you have most likely been swayed by the little symbol and other details on the packaging. If you aren’t aware of it, you are no alone. Brand recognition and decision making largely takes place in the subconscious mind. It’s called ‘neuro-sales’.
There are other reasons logos and branding are important to businesses, especially in an area as saturated as Los Angeles. Some of the most relevant include:
Attract New Customers
When choosing a product or a company to do business with, the time and effort you’ve put into your logo and branding can encourage (or discourage) a customer to deal with you. Not only does an outstanding logo draw customers in, it sticks in their mind and helps them find you again. When your logo and branding strategy is successful, new customers become repeat, loyal ones.
Build a Lasting First Impression
First impressions matter – perhaps more than you would like them to (if you don’t have great logo). On the other hand, if you have an amazing logo, you have an instant customer connection. Well-planned logos and branding get in the heads of your audience…and stick.
Establish Voice
Your logo and branding speak loudly about your brand. That offers a huge advantage to those who have worked with a logo and brand identity service to establish what they want their brand to say. When your brand effectively carries your message, the sky is the limit.
Enlighten Your Audience
Your logo reflects your brand at first glance. Your symbol or graphics, color scheme, and font choices clue your customers in right away as to the nature of your business. Consumers make instantaneous decisions based upon visuals. A well-planned logo tells them they have come to the right place to find what they’re looking for.
Make a Connection
A solid logo that speaks to your customers helps establish an authentic connection. A secure connection helps to ensure your brand will stay in their minds. It also helps cement your brand in as their “go to”.
Build Trust
When your customer experiences your logo and branding, you automatically build trust. Consumers know that fly-by-night companies typically don’t invest in establishing a brand identity.
Show Respect
It’s an unspoken rule that making the effort to have a logo and branding created shows your customers you care – about them and your brand. If you don’t value your business enough to invest in a logo and branding, customers may question the value of your product or service.
Positive Experience
Experience design focuses on producing a positive experience for your customer…and a successful outcome for you. Entertaining, engaging, and satisfying customers are at the forefront of this type of emotionally based marketing. Logos and branding play a huge role in creating an unforgettable experience.
Powerful Presentation
Not only do logos and branding introduce customers to your brand, but they are also essential in presenting your business to investors, lending institutions, and sponsors.
You would never want to consider having a pitch deck presentation created without investing in a logo and branding.
Stand Out from Competitors
The web is congested with competition. You must stand out in the crowd to have a competitive edge. Look at your competitors and you’ll see that those who have skimped on their logo and branding service (or fail to have any) typically get the least business if they get business at all. Imagine how much attention (and business) an exceptional one will bring.
Encourage Engagement
When your audience gets involved, you win. Forward-thinking businesses know how to engage their customers and potential customers. Logo and brand recognition are vital components when encouraging engagement because they give a visual participants can relate to.
Increased ROI
Return of Investment is crucial to a business. Without a logo and branding, you are less likely to have as many successful encounters as you will with a professional logo that thoughtfully represents what your brand is about.
Big Benefits of Better Logos and Branding
Sure, you can grab a DIY program and do your own logos and branding. Unfortunately, you can also tell which businesses have done that. Investing in the services of a professional who will customize an outstanding logo and branding strategy is priceless.
When strategically planned and skillfully created, logo and branding provide an invaluable opportunity to scale your Los Angeles business and position it for success.
If you want to grab attention, drive customers to your brand, and enjoy success, it’s time to talk about a logo and branding. If you have a logo and branding that aren’t driving results, you might consider an update.
